01
Own it, don't flip it
We build to operate. Every company is meant to run for years and pay its own way, so we optimize for durability over a quick exit. The plan is to still be running it in a decade.
Studio & Holding Company
We build software businesses that run themselves.
Soft Measures starts companies in overlooked markets, builds them on one shared AI engine, and keeps operating them. Not a fund and not an agency — a portfolio of software that does its own standing work, with people in command of anything that matters.
The model
One operator. Many companies. One engine.
A small, senior team sets direction. Underneath it, teams of AI agents carry the day-to-day of each company — the work itself and the reporting on it. Because every business runs on the same engine, the portfolio compounds: what we learn running one company makes the next one cheaper to build and easier to run.
11
Companies
Commerce, fintech, dev tools, marketing, education, and quant research.
1
Shared engine
EightMind — the multi-agent framework the whole portfolio is built on.
∞
Time horizon
We build to keep, not to flip. Companies are meant to run for years.
The shared kit
How we build
A few firm decisions we don't relitigate.
The shape of how we work matters more than any single company inside the portfolio. These are the commitments that keep a growing set of businesses legible, dependable, and worth owning.
02
Boring markets, hard problems
Surgical supply, home-services leads, grants, SEO, careers. We look for unglamorous demand paired with a real technical or operational edge — the places software still hasn't reached.
03
One engine, many businesses
The same agent framework and shared kit power every company. A new venture doesn't start from zero — it starts with years of tooling, memory, and automation already behind it.
04
A person holds the wheel
Agents do the work; anything with consequence waits for a human. Safety comes from the structure itself, not from hoping the model behaves, so it holds as the portfolio grows.
05
Ship what's real today
No multi-quarter roadmaps that never arrive. Everything is built to be executable now and to prove itself before it ships. Momentum is a feature.
06
Reuse before you write
We adopt proven patterns and battle-tested tools first, and write net-new only where it earns its keep. The cheapest code is the code someone already hardened.
The portfolio
Companies we've started and run.
Each one is its own business with its own customers. Together they're the résumé — the same team and the same engine, shaped to eleven very different markets. Live ones link out.
AI FrameworkEightMind
The multi-agent framework the rest of the portfolio runs on. Teams of AI agents carry the standing work of real businesses, with a person holding authority over anything that touches a live system.
AI · MarketingRank1 SEOA self-serve platform where eight AI agents do the mechanical bulk of agency SEO and hand the judgment back to the owner — agency-grade work at small-business pricing.
Commerce · HealthCottage SurgicalOnline retail for surgical and medical equipment — hospital beds and more — with fast, no-friction delivery. A clean storefront in a market that still runs on fax machines.
Data InfrastructureEcoSQLDatabase migration and cloud-cost reduction, à la carte: data-diff validation, warehouse right-sizing, MCP integration, and legacy-to-cloud moves — pay for the capabilities you actually need.
Fintech · M&ABizValueProM&A for the long tail. Owners self-value their business in minutes and get matched to qualified buyers — the diligence work of a broker, without the broker.
Growth · Home ServicesFabricator ProA done-for-you growth engine for the home-services trades. Exclusive, qualified leads — one operator per territory — so the client does the work and not the marketing.
Careers · TrustCVIQ
A credit score for careers. One portable, verifiable number — a published quantitative formula plus an expert-scored video interview — that proves what a résumé claims. Patent pending.
SaaS · NonprofitGSOS
Education · AINaijaHubGrant Success OS — the operating system for grant-seeking organizations. Discover funding, run a pipeline, and draft funder-aligned proposals grounded in the org's own approved documents.
A learning platform bringing practical, hands-on AI education to people across Africa — built for the phones and bandwidth learners actually have.
Marketplace · SalesSalesPytch
A global sales operating system. Vendors list commissionable products, certified sellers register leads and close deals, buyers purchase — territory-protected and commission-automated.
Quant · ResearchRLTrade
A live reinforcement-learning trading system that has run its own capital in real markets for months. A closed research bet: quantitative, self-operating, and human-gated.
Work together
Have a company that should exist?
We partner with operators who know a market cold, and we take on the software so they don't have to. If that's you — or you just want to compare notes — start a conversation.
A conversation, in confidence.